Posted by Hello Book Lovers!
This past weekend on April 18th and 19th, our marketing team journeyed to the sunny campus of USC to take part in the 20th Annual Festival of Books hosted by the LA Times! We enjoyed meeting with all of the families who paid us a visit to our booth located along Child’s Way on the campus. There was so much to do and we were able to take some breaks to explore all that the festival had to offer which mainly included what the festival is known for… BOOKS! And there were a lot of them too!
Every area of the festival included so many booths where you could purchase books catering to any taste from the classics nerd to more indie fare as well as any variety of children’s and young adult literature to get the younger crowd interested in reading. There were even authors who came in person to sign their books and give talks about their most famous novels including Joyce Carol Oates, Chef Ludo Lefebvre and LeVar Burton, the creator of the “Reading Rainbow” TV series! Amidst the crowds and books, several stages highlighted local and more popular musical talent along with cooking demonstrations any foodie would have enjoyed! Finally, there were many exhibitors like us promoting their great programs to the attendees who came to enjoy a great weekend of good eating (the gourmet trucks in LA are fantastic!) and good reading.
Take a look at our photo gallery below to see how much fun we had!